If you do not have well developed and clearly defined employee engagement strategies, it does not show positive outcomes.
Poor employee engagement is a serious concern, and many employers are failing to resolve this problem.
The success of an organization is directly proportional to the happiness of its employees and how engaged they are in their work.
Money is not the only driving factor for employees these days. It is the overall experience they have in the workplace. Employee engagement will follow when you create the right work environment to help your employees in their career development and have open communication in the workplace.
So how do you balance these factors and create an environment which works best for your employees?
This is when you need to plan the right employee engagement strategies.
According to Gallup research, only 13% of employees are engaged in their workplace worldwide. It is not that these companies are not aware of employee engagement or do not take efforts to improve employee engagement.
The problem is that often these employee engagement strategies are not well thought out and not well executed. Remember, it is for your employees and how you make their work-life satisfactory. As I have already mentioned, money is not the only factor, sometimes a ‘Thank You’ can do wonders.
Come let’s deep dive into it.
Mindless Employee Engagement Strategies, Which Are Failing You!
This may sound a little harsh to you, but believe me, you would thank me later.
The Shallow Approach: If you give your employees a hike only to boost their morale or make them engaged, then you might want to reconsider or give thought into it.
A hike would definitely help your employees and make them happy for some time but won’t help in your retention rates or engagement in the long run.
This is what I meant by a shallow approach. Employee engagement is not a trend or tactic to follow. This is a deliberate and consistent effort to empower, motivate and engage your workforce and align them with your goals and objectives.
Inconsistent Approach: Do not make the whole process a shallow one-time affair. If you are not consistent in your efforts, it would do more harm than good.
Not Knowing What Your Employees Want: Often organizations follow the rat race and conduct employee engagement programs for the sake of it and fall flat on their faces.
Employee engagement is the workplace approach for all the members in the workplace and creating an environment that suits all and helps each and everyone to give their best.
So if you are planning to design the right employee engagement strategies, then make one that suits your company’s culture and its members.
If you take care of the employees’ needs and build strategies around those aspects, you would not only create an engaged workforce but also enhance the overall employee experience.
Here are the 7 Employee Engagement Strategies That Won’t Fail
1. Employee Engagement Survey:
Think “Bottom-Up”, not “Top Down”. While planning a business strategy for employee engagement you must know what your employees want and what matters to them. It is not about top authorities and human resources brainstorming and strategizing for them without knowing their perspectives.
This is why conducting employee surveys is a must. Ask them questions, (Prepare an online survey or questionnaire) know what they want and how they feel working in the organization. Or if anything that is bothering them and areas they think the organization should look into.
This data would not only help you understand your employees and their needs but also reveal many undiscovered insights to you.
Remember every company culture is different and so set the questionnaires which suit best for your organization.
Once you examine the employee survey data, you are good to start your employee engagement strategies, for example; if the data reveals that they are not appreciated enough by their managers or peers, plan an appreciation and recognition program, be consistent in your efforts and find ways to solve this issue.
Remember! If your efforts are half-hearted, it won’t show any positive results. Don’t do it for the sake of it but do it because you care for your employees.
2. Strong Communication:
How is your internal communication? Or how is the communication between the managers and the employees?
Open communication between the members of the organization is vital. It not only helps employees to open up and discuss ideas or problems they face but also builds trust.
Employees are the building blocks of your organization and you must keep them updated and include them in every small/big discussion.
For a more engaged workforce, there must be effective communication to keep the ball rolling. For that to happen you must give heed to-
- Having the right internal communication strategy.
- Having consistent two-way communication.
- Bring more transparency.
Related article: 7 Reasons Why Internal Communication is Important in the Workplace
3. The Power of Reward and Recognition:
Rewarding and recognizing your employees for their efforts is one of the best strategies.
Rewarding and recognizing does not necessarily have to be monetary. Like I said before, a ‘Thank You’ often can do wonders. It's more about how much care for your employees.
Celebrating birthdays, anniversaries, written notes, or rewarding through an online platform is one of the best ways to recognize your employees’ hard work.
When employees are rewarded and recognized for the work they do, it builds employee morale, productivity, and overall employee satisfaction or job satisfaction.
Related article: 33 Rewards and Recognition Ideas to Boost Employee Recognition
4. Take Care of Their Well-being:
Psychological well-being consists of-
- Positive relationships with others.
- Personal Mastery.
- The sense of purpose and meaning in life.
- And personal growth and development.
When you want to take care of your employees make sure you don’t miss out on any of the above-mentioned aspects of human well-being.
This would show the employees that you care for them and their wellbeing. It's inherent in human psychology that we tend to be more comfortable and at our best when these aspects of wellbeing are taken care of. That is why we are more comfortable and happier when we are around our loved ones or at our homes.
Employers who understand this aspect well and try to give their employees a wholesome working experience build a more happy and engaged workplace.
- Actively listen to your employees.
- Help them out in need and always give your support.
- Go and sip a cup of coffee together and try to know them personally.
- Often little gestures like these give amazing results.
5. Respect, Trust, and Value Them:
William Kahn, the father of employee engagement found out that for an employee to feel engaged they had to be respected, trusted and valued.
When you respect, trust and value your employees' work and effort, you create an environment full of positivity and enthusiasm. It helps teams members to-
- Have a great rapport with each other.
- Discuss ideas and have open conversations.
- Builds trust and work relationships.
- Builds a collaborative workforce and thrive together.
6. Acknowledge Their Contribution:
Acknowledge your employees' contributions openly. Create a culture where each and every member of the organization acknowledges each other's good work. Give open feedbacks to boost their morale.
Let's imagine this together! You have been assigned a project. You are excited and worked extra hard to complete it. You submit your work to your immediate team manager. But he did not even thank you. Not even a single member of your team gave any heed to your project, which you are really proud of.
How would you feel? Would you now be equally excited about the next project?
You know the answer better.
So acknowledge your employees and create a culture that is empowered.
7. Ask Their Opinions:
Before starting a new project or solving any issues in the workplace, ask for your employees’ opinions. This would give the employees a feeling of importance and that their views and opinions matter. It also makes employees believe that their work makes a difference and they put more effort to work towards the goals and objectives of the organization.
These opinions or views also helps employers to take an informed and collective decision.
Keep in mind that your efforts to keep your employees happy and engaged need efforts and consistency. It may not show results immediately. But if you genuinely invest your time and put efforts, you would soon create a workforce that will thrive.
A complete guide to employee engagement
Decoding and Driving Employee Engagement