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How Employee Satisfaction can lead to Customer Satisfaction

4 min read
Last Updated on 28 January, 2021
How Employee Satisfaction can lead to Customer Satisfaction

Employee satisfaction is quickly becoming an irreplaceable part of a positive company culture. Along with that, customer satisfaction has also become a prime objective.

However, building a loyal and happy customer base is not an easy task. It is achievable if you have a workforce that is satisfied with their job. Their satisfaction levels are going to reflect on how they interact with a customer for the organization. The prime goal should be keeping your employees engaged, satisfied, and happy with what they do.

The link between employee satisfaction and customer satisfaction

The products or services that you have to offer your customers might be one of the driving factors that lead to customer satisfaction. Thus, one of the most prominent factors that one should focus on is customer service.

Excellent customer service is only achievable when your employees are eager to work and are convinced that it is the right job for them. Always keep in mind that employee engagement is the key to achieve employee satisfaction. If they are more driven towards their job, then they are more successful in bonding with the customers with positive energy. It shows their level of satisfaction in the organization.

Engaged Employees- Your employees’ level of engagement is going to define their ability to heed to the customer’s problems. When your employees are engaged, they are more likely to focus on resolving the queries and provide hassle-free customer service. Thus, leading to an increased number of satisfied customers and gaining their loyalty over time.

Successful in Bonding- When your employees are satisfied with their job, it is going to reflect in the way they handle a customer. They will be able to listen to their concern, become more respectful, and treat them well. Thus, resulting in bonding with a customer well, which in turn will improve your service ratings and an increase in satisfied customers.

Positive Energy- Employees who are positive towards their job become more enthusiastic, energetic, and are confident in what they do. This is a crucial factor when customer service comes into play. When your employees are proficient in what they do, then they will be able to provide a swift solution to your customers. This declines the number of unhappy customers and increases positive customer feedback.

Building Employee Satisfaction Leading to Customer Satisfaction

We have emphasized on how employee satisfaction is linked with customer satisfaction. Let us have a look at how we can focus on employee satisfaction in an organization.

1. Employer-Employee Relationship

The employer-employee relationship is one of the most important aspects that organizations almost forget to heed upon. Developmental changes will always be there in the corporate world, but above all that, it is crucial to maintain an excellent employee-employee relationship.

Establishing an excellent employer-employee relationship reduces the chances of conflicts and fosters bonding. Not only that, but it also boosts collaboration in the workplace where problem-solving becomes more manageable, and the learning environment is present. This, in the long run, increases employee satisfaction and reduces employee turnover.

2. Employee Experience

Imagine doing the same job week in and week out without any prior challenges. How monotonous will it become for you? Now apply the same scenario when it comes to your employees. It will become a bad experience for everyone in the organization if there are no challenges and career growth.

Building a sustainable system where employee experience is the focus is vital. When your employees get the best experience in an organization, it brings the best in them. To provide a good experience, you need to create a working environment where cultural, technical, physical, and psychological aspects are taken care of.

When you can achieve such an environment, your employees are going to maintain a good relationship with your customers—thus leading to customer satisfaction.

3. Employee Well-Being

Employee wellbeing is about how your employee’s expectations, stress levels affect their overall health and happiness. It is also about the sense of purpose and the mood within the organization.

It is quite vital to keep in mind the well-being of your employees because they are the backbone of your organization. When they get succumbed to burnout due to work deadlines and work-related problems, they become less motivated to work. This affects the relationship they have with a customer and are more likely to ignore the issues.

So, you must take care of your employees and curate a system that prioritizes employee well being. Further, boosting their morale and engagement levels and positively impacting improved customer satisfaction.

4. Employee Surveys

To have a constant update on how your employees are feeling in the organization, managers can opt for employee surveys. It is one of the best tools that you can use to get real-time feedback from employees about their experience in the organization.

Once you gain essential insight into what your employees think, you can work on the improvements. When swift action is taken to resolve problems, then employees will feel valued in the organization, increasing their morale and boosting their confidence. Resulting in high levels of employee satisfaction and delivering excellent customer experience.

5. Developmental Programs

The majority of today’s workforce is made up of millennials who are enthusiastic and hard-working. These millennials are innovative, leaders of their own, and are in the constant lookout for growth.

And to provide opportunities for growth, you can come up with effective developmental and training programs for the employees. Not only will it help them to improve their skills, but it will also help them to become more proficient at their jobs. This will further cement your employee’s loyalty towards the organization. With adequate developmental opportunities, your employees will be satisfied with their workplace. Furthermore, a happy employee means satisfied and loyal customers, which will grow your presence in the vast corporate world.

Summing it Up

The importance of customer satisfaction is something that needs to be significant. Without customers, business outcomes might plummet. However, on top of all that comes to the key role, your employees have to play in achieving a loyal and larger customer base. Your high performing employees are only going to keep their standard of work if they are satisfied enough with what they do, and their engagement levels are high. So, you must keep your focus on attaining a productive workforce and see the positive result it bears.

Mrinmoy Rabha is a content writer and digital marketer at Vantage Circle. He is an avid follower of football and passionate about singing. For any related queries, contact