Brand Marketing

Theories and tactics to build a strong brand presence, target marketing, market segmentation and more.

Brand Marketing

Everything About Niche Marketing With Examples

Niche Marketing is all about targeting a defined segment of the population with a specific product. Instead of focusing on a general product, niche marketers focus only on one product or one target market.

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8 min read

Brand Marketing

The Importance of Brand Positioning in 2019

Today’s marketplace is no longer responsive to the strategies that worked in the past. The brand positioning strategy that worked for Ford in 1970s won’t work in 2019.

4 min read

Brand Marketing

Case Study On Booking.com

Even though booking.com had a global presence in the travel e-commerce industry, making an entry into the fierce Indian market was always a challenge.

2 min read

Brand Marketing

How A Company Effectively Realised Its Target Market: Case Study On WakeFit

Ankit Garg, the co-founder of Wakefit, got a fantastic idea. He got the idea to transform the sleeping habits of millions of people.

4 min read

Brand Marketing

From Clicks To Converts; Maximise Your Digital Advertisement Outputs In 2019

Why is digital advertising so successful? What skills do you need to engage more people in your advertisement? Those questions will be answered in this article

7 min read

Brand Marketing

6 Reasons that make Corporate Employees the Ideal Target Audience for Brands

Corporate Employees show some unique traits that make them suitable buyers and targeted audience for most brands.

9 min read

Brand Marketing

Focus on your Target Audience and Help your Brand Grow

Many a small thing has been made large by the right kind of advertising. ~ Mark Twain You put your heart and soul into building a product or a service, once it is built it is only natural for you to want to show it to the world. But think it

10 min read