Storytelling is all around for people who are working in communications and marketing. It has become a significant buzzword within a couple of years. But what exactly is storytelling? Why is it considered the number one communication skill in the next decade? Why does everyone desire to become a storyteller? Let’s find out in this podcast session.
In this episode, Indranil Chakraborty discusses how effective storytelling by leaders can help improve employee experience and engagement. According to Indranil, stories are easy to understand, remember, and retell. Having these three things works as a communication yardstick for your business. By harnessing the power of stories, leaders and organizations can become more effective in their business communication. Business storytelling can be used in every interaction, be it in one on one conversation, presentations, speeches, and meetings. It has been the number one and the most desired skill set in organizational communication.
Indranil Chakraborty is the founder of Story Works and has worked with brands like HUL, Tata Teleservices, Mahindra Holidays and others. Indranil is the author of Stories at Work and is an alumni of IIM Lucknow.
Connect with Indranil on Linkedin.
(02:53) Business storytelling as a skill set in organizational communication.
(06:24) How to improve storytelling capabilities?
(08:05) How can storytelling help in building the HR function?
(10:46) How can storytelling help leaders in boosting employee experience?
(15:30) Business storytelling in a downturn.
(17:27) Indranil’s journey from marketing and sales to storytelling.
(21:51) About Indranil’s book- Stories at Work
(24:30) Indranil’s favorite HR leader
(25:38) Indranil’s favorite business book
(26:34) Advice for young HR leaders.