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The Power Of Word Of Mouth In Employer Branding

Recorded on 

These days, the talent pool expects many things from their dream workplace. As such, major organizations continue to invest heavily in maintaining their 'employer' image, which is no surprise. After all, how companies treat their employees matters greatly in their long-term success.

This episode of the Vantage HR Influencers Podcast looks at employer branding in special connection with the power of word-of-mouth marketing and employee engagement.

About The Speaker

Our guest for this episode is Shuchi Singh. She is an engineer with an MBA in Human Resources & Industrial Relations from XLRI Jamshedpur. She has worked in multiple industries such as chemicals, automobiles, oil & energy, and healthcare.

Connect with Shuchi on Linkedin

Show Notes:

(02:15) About Shuchi's role and responsibilities and what made her interested in Strategic Talent Acquisition & Management.

(09:07) How can we assist your employees in becoming brand ambassadors?

(11:43) About the most typical employer branding misconceptions.

(15:45) About the 3 major obstacles that the employer branding team faces today.

(17:45) The next trends in employer branding.

(22:25) Shuchi's conclusive advice.