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Internal Employer Branding and Employee Engagement

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Because there is a certain level of unclarity and doubt about internal employer branding and how it promotes employee engagement, we thought it was the right moment to go back to the roots of employer branding. So, this episode of the Vantage HR Influencers podcast is dedicated to HR directors and HR managers who wish to understand the relevance of employer branding and is likely to explain why it makes sense to own a great internal employer branding strategy.

About The Guest Speaker

Our guest speaker today is Kankana Barua, the CHRO at Healthium Medtech. She has been instrumental in spearheading a culture of Diversity, Equity, and Inclusion at Healthium Medtech and driving a transformational journey on people and processes.

During the pandemic, Kankana has spearheaded the HR team to work as a business driver in supporting the company by keeping open the manufacturing facilities with due safety measures even during lockdowns to provide an uninterrupted supply of essential medical devices to hospitals. She has driven a slew of initiatives during the pandemic to safeguard the physical, mental and financial well-being of employees by creating a COVID taskforce.

Under her aegis, the company has culturally integrated into a short duration, and three new companies were acquired into the Healthium fold in 2021. During her tenure, a women’s forum, Women’s Alliance for Voluntary Engagement (WAVE), was also formed to improve gender diversity ratios.

Before joining Healthium, Kankana was Chief People Officer, Tally Solutions Pvt Ltd. She is also an Associate Member of the Institute of Company Secretaries of India. She holds degrees in both Law and Human Resources.

Connect with Kankana on Linkedin

Show Notes

(01:02) What keeps Kankana motivated?
(3:30) About Healthium Medtech and how it constantly improves hospital experiences with world-class products.
(07:11) About the Employee engagement challenges and internal branding initiatives at Healthium Medtech during the Covid-19 pandemic.
(16:20) Latest employer branding trends for the year 2022.
(23:58) Kankana’s end note.
(25:53) How to reach out to her?