7 Reasons Why Internal Communication is Important in the Workplace
What is Internal Communication?
Internal communication is the process of exchanging information among the people of different level or internal members within the same organization.
Today organizations pay a hefty amount on public relations and marketing to improve its external communication but fail to improve its internal communication.
Like a human being , a company has to have an internal communication mechanism, a "nervous system", to coordinate its actions. - Bill Gates
How we communicate with others and ourselves ultimately determines the quality of our lives. In the same way, how employees or members of an organization communicate with each other determines the health and productivity of the organization. Therefore, you cannot put internal communication of your organization in the back burner but understand its importance to improve it.
Here in this Blog, I will discuss the 7 Reasons Why Internal Communication is Important in the Workplace
1. Internal Communication Increases Employee Engagement:
According to Engageforsuccess.org -
Employee engagement involves providing the right conditions for all members of an organization to give of their best each day, committed to their organization’s goals and values, motivated to contribute to organizational success, with a strengthened sense of their own well-being.
This means employee engagement is related to the physical, cognitive and emotional components of the people working in an organization.
Good Internal Communication, therefore, holds a powerful position because it can influence these components at work and improve employee engagement.
Therefore, listening to employees to all levels, face to face communication, two-way communication, information kits, packs, and guides are the best tools to increase employee engagement, says internal communication expert Rodney Gray.
2. Build Stronger Teams:
It is not possible to build stronger teams with weak internal communication. When I say ‘weak communication’ I mean the improper transmission of information among all the different levels of an organization.
Team with good internal communication perform better and have a good understanding of the company culture. They are more aware of the organization's goals and objectives and helps each other forming a symbiotic work relationship.
3. Shows a Clearer Picture:
You can only build a better workplace when each and every member of an organization knows where they are heading. Often the management fails to explain its employees about its goals and objectives properly due to weak internal communication. Often important messages of the organization are miscommunicated when it follows a hierarchical communication system.
And it is also seen that often employees (mostly new hires) are unaware of the organizational history and a lot of their confusions remain unanswered. This often creates a road-block and is one of the major reason behind employee dissatisfaction and productivity.
Organizations can create a website or a platform where they can get any company details and also ask questions to clear any doubt. This would not only save time but also keep employees updated.
Communication should always be a two-way street. It's crucial for management to give feedback and also keep everyone aware of its goals. In the same way, employees should have a platform where they can give their own feedbacks too. This would help the management to improve their culture and be adaptive with change or any crisis.
An employee survey tool can solve this problem.
4. Reduces Conflict:
Conflicts are inevitable in the workplace. Clash of ideas, misunderstandings or a sense of lack of recognition can often create internal and external conflicts.
Poor, ineffective communication ... results in missed deadlines, missed opportunities and misunderstandings, said Caren Merrick, founder, and CEO of Pocket Mentor.
Now here is a thing, it is not that these conflicts cannot be resolved. There is nothing a good communication cannot solve. But for that to happen an organization should deliberately foster a culture of respect, diversity listening and addressing issues immediately.
Each one of us sees the world through our own lenses. And our perceptions are built with our experiences, values, individual culture and diversity. Recognizing these factors and allowing everyone to give their views and openly share about their issues can help resolve workplace conflicts.
5. Improves HR Practices:
Internal communication doesn’t only serve to create an inter-link among the different departments of the organization. Purposefully designed communication tactics can also be a good human resource management practice.
Your Human Resource Management is incomplete unless you communicate with your employees, care for their well-being and are open for taking feedbacks from them. This not only helps you understand what your employees want but also help you build policies that would address their concerns and needs.
6. Motivates Employees:
No, I am not talking about giving lengthy motivational speeches in your meetings to motivate your employees. This is anyway not possible if you are a large company and have thousands of employees.
On the other hand, this can be leveraged very effectively by Internal communication channels where employees could appreciate and recognise each other on completion of any tasks or milestones. This communication tool can not only motivate your employees but create a culture of celebration and appreciation in your organization.
7. Enhances Transparency:
An active internal communication in an organization creates a rumor free work environment. Most importantly information is transmitted to all without any secrecy. This helps employees to be more aware of facts and cut the bag of confusing informal communication.
This enhances transparency and trust among the employees and their management.
If you are reading this line, then you are quite aware of the importance of internal communication in the workplace by now. It engages your employees, reduces conflicts and build relationships, motivate your workforce and keeps a mutual trust and respect between you and your employees.