5 Objectives of Employee Engagement
The first thought which crossed my mind while I was planning to write this blog is an experience I had with a technology company. This experience not only made me a loyal customer but also helped me understand why they became huge and so successful in its domain.
I was planning to buy a smartphone from the company's e-commerce site. My budget was tight and luckily the product was available at a decent price. I checked in after a few days, but to my surprise, the price was hiked to a point where I could not afford it anymore. I was disappointed.
I immediately called their customer support and expressed my concern. They amicably listened to me and also explained their protocols and why they can’t lower the price at this moment. To compensate they offered me a free gift card. I was overwhelmed not because of their sweet gesture but the way they care about their customer’s happiness.
Now when I look back, It helps me gather these following insights on employee engagement.
The employees working in the company are engaged, which reflects in their actions.
Since they are happy, they try to give the same experience to their customers.
Employees are more engaged because they consistently put efforts to empower, motivate and engage their workforce and align them with their goals and objectives.
Take care of your employees and they will take care of your business.
This experience helped me realize that the company is doing something right when it comes to employee engagement.
But to engage the employees, it is important to master the art of employee engagement. And you cannot do that without understanding the objectives of employee engagement first. And so this is the topic I am going to discuss today; the objectives of employee engagement.
Here are the 5 Objectives of Employee Engagement
1. Align Employees With the Organization’s Goals and Values:
Every organization has unique sets of goals and values. Aligning employees with company goals and values gives them a clear perspective of what the company wants to achieve. Employees thus have a better sense of teamwork and are less likely to leave the organization. They remain more engaged since they have a clear picture of how their efforts are going to translate into the growth of the organization.
How you do it?
Define the major goals and have a proper plan chart to execute it.
Hold a meeting to explain the goals and have a Q&A session to bring more insights on the table.
Communicate with the employees and keep them updated on the progress.
2. Enhance Employees’ Sense of Well-being:
Sense of wellbeing is psychological. And people experience a good sense of well-being when they have better relationships, freedom, personal growth and a sense of purpose and meaning in life.
Employees with a good sense of well-being are not only engaged and satisfied in their jobs but also empower others with their positivity and enthusiasm.
Support your employees and always help them in need. Actively listen to them, communicate more to understand their state of mind and try to know anything is bothering them or diminishing their well-being.
3. Improve Workplace Conditions that Drive Engagement:
By workplace condition, I mean the work environment, internal communication, teamwork, respect and healthy relationships in the workplace. All of these aspects collectively drive productivity and enngagement. And this is why it is critical to improving these aspects.
Conduct employee engagement surveys to get a clear picture and then start working on the area which needs immediate attention. For example; the survey reveals that the employees are not happy about the communication in the organization and often are misinformed or their opinions and views doesn’t reach the top authorities. In this case, make sure you build a culture or a communication platform which help address these issues.
When you give your employees a good working experience and take care of their needs, it will not only help improve productivity but overall growth of the organization.
4. Understand the Attitudes of your Employees:
A workplace consists of diverse mindsets and often they have their own way of completing their tasks. Therefore, it's a manager’s job to understand this aspect and delegate work to employees according to their core strength and interests. Give them flexibility if they need. If someone asks for flexible work hours to balance their work-life, try considering it.
If working around the attitudes of your employees gives you more productivity and employee engagement, then consider it as your best bet.
5. Employee Motivation:
Employee motivation is one of the strongest aspects of employee engagement. Motivated employees tend to perform better and are more productive in their jobs. Motivated employees have a sense of commitment to the organization’s goals and objectives. They can lead to increased productivity and allow an organization to achieve higher levels of output. Whereas demotivated employees spent most of working hours surfing the internet for fun or looking for other job opportunities.
Employee motivation can be increased by positive communication in the workplace and also acknowledging individual contributions and reward them for the same.
Often a negative work environment also diminishes employee motivation. Management can, therefore, conduct surveys to know this aspect better and take immediate actions to resolve the issue.
Related article: Employee Motivation- A Comprehensive Guide
To map the road to employee engagement, it is critical to get the objectives of employee engagement right. Your cake would remain half-baked if do not know the objectives of employee engagement and build engagement strategies for the sake of it. Therefore, hold your rope tight if you want to win the tug of war.
Do comment in the box below if you have some more insights on the same.