As a company leader, you must make sure that all employees are working together effectively. Communication in your workplace is key to success. If you aren't doing anything to measure employee communication, you may be overlooking a critical aspect of your business.
The first step for improving workplace communication is to identify what needs improvement. You can do this by simply asking employees how they feel about their current level of communication with co-workers or managers.
Still, how do you manage this task effectively among dozens or even hundreds of employees? Fortunately, you're in the right place for the answer.
Learn how to effectively measure employee communication in the workplace by reading on.
Why You Should Measure Employee Communication?
Internal communications are the foundation of your company. It's critical to measure internal communications in the workplace. Your employees' ability to communicate has a considerable and direct impact on engagement and productivity.
Communication supports collaboration. However, it also boosts office morale. More importantly, it promotes alignment across your organization.
If employee engagement is low, more than likely, morale is suffering. Also, effective collaboration is probably nearly nonexistent.
Even worse, the work that your staff members do every day isn't moving your company towards its vision. In turn, your customers are most likely not satisfied—or at least not as satisfied as you'd like.
In this kind of environment, employee turnover is common. Among the employees who remain, productivity falters.
Of course, this is a worst-case scenario. Still, if you notice any of these symptoms, it's a good idea to review your internal communication strategy. You'll need to measure the effectiveness of your internal communication so you can evaluate it.
There's no way to make an effective decision about internal communication if you don't have the data to back up your assumptions. Also, you don't truly understand what's going on with internal communications unless you have hard data.
In the absence of measurements, all you're doing is guessing.
1. Getting Started With the Task
Still, measuring the effectiveness of internal communications isn't necessarily straightforward. There's no cookie-cutter list of internal communications metrics that works for every firm.
Every company is different and has different goals. Also, every business leader or HR department will have a different intention with their internal communication data.
Still, it helps to understand some basic things that you can monitor. These items might include:
- Internal email opens
- Intranet page views
- Intranet video views
- Employee survey results
No matter your needs, however, you'll need to establish a baseline. A baseline will help you to better understand what you're measuring.
You also need to establish company objectives. For example, you want to observe your current internal communication strategy.
- Here, you want to think about what seems to perform well. You also want to consider which employees you want to reach more.
- You also need to use the right medium for communication. Furthermore, that medium should also support face-to-face meetings.
- You want to conduct face-to-face meetings at least once a month. With video calling, for instance, you can schedule face-to-face desktop chats easily.
2. Employee Communications SWOT Analysis
You should also dig deeper into your internal communications strategy with a SWOT analysis. A SWOT analysis is an effective tool that can help you to strengthen your internal communications.
It can help you to clearly understand the challenges that you face. It can also reveal the resources that you have available to overcome them.
With this information, you can make an effective strategy for improved internal communication. The SWOT analysis will help you drill down to your internal communication strengths and weaknesses.
It will help you to find opportunities to improve internal communication. It will also help you to identify obstacles that hinder it.
- As you look for strengths, you'll want to look for positive attributes that are within your control.
- Next, you'll review your internal communication weaknesses. Here, you'll want to find the negative factors that detract from your strengths and hinder success.
- As you look outside your company, you'll want to look for opportunities that can contribute to successful internal communication.
- Finally, you'll want to consider the external threats to internal communication that you can't control. Here, you'll want to develop contingency plans to overcome these potential issues.
3. Crafting Great Internal Communication Flow
It's important to think carefully about your internal communications.
Before addressing your staff, you should always outline exactly what you want to say. You also want to consider carefully how you want your employees to react. It's important not to miss any details in this regard.
By adopting this habit, you can ensure that your internal messages align with your team goals. Also, it's highly beneficial to make sure that your internal communications are complete.
Every communication should answer the 5 W's:
If you can't answer these simple questions, it's possible that you need to rethink your goal in sending that message.
4. Employee Communications Simplified
Now you know more about how to effectively measure employee communication in the workplace. If you want to improve your company's internal communication, HR Cloud can make it happen.
HR Cloud Workmates is a social intranet that helps organizations be more human. It's an employee-driven platform for sharing, collaborating, and connecting.
Employees can use it to find the information they need, share their ideas with others, and work together to solve problems in real time. Because it's cloud-based, everyone has access from any device at any time.
At HR cloud, we want to make your life easier. Our platform does just that by giving your employees one place to see what their team is talking about and get updates on projects as they happen.
Don't wait. See for yourself. Claim your free demo today.