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5 Corporations With Inspiring Company Core Values

5 min read
Last Updated on 28 January, 2021
5 Corporations With Inspiring Company Core Values

Great deeds are backed by strong fundamental values that one adheres to. And similarly, when we observe the great corporations spread across different geographies, one common thing that we would find is the strong core company values.

The core values shape their culture and also impact their approach to how they want to achieve their goals. And the role of these company values doesn’t only stop there as it also explains their mission and defines their vision.

These values help organizations to strengthen their unity and integrity for the betterment of all their associates.

However, these company core values differ from one organization to the other. Every organization has a different set of goals for which they work. The same factor impacts their values as well.

And to help you define your own company values, I present to you the example of 5 companies with strong core values.

Related article: 7 Key Benefits of Having Company Core Values

Examples of company core values

1. Apple

The tech giant has been developing and selling consumer electronics and computer software since its inception. And with the advent of technology, they have broadened their market by providing online cloud services. They grew their market worldwide and have seen their fair share of success.

The success which we see today wasn’t achieved in a single night. It was only possible with the help of the core values that have established their foundation. The values that have framed their culture and work environment.

Apple’s former CEO Steve Jobs framed the main set of core values which was later modified by the present CEO, Tim Cook. The current core values guide the organization and they are listed below:

  • We believe that we’re on the face of the Earth to make great products.

  • We believe in the simple, not the complex.

  • We believe that we need to own and control the primary technologies behind the products we make.

  • We participate only in markets where we can make a significant contribution.

  • We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

  • We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

  • We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.

2. Netflix

Yes, you saw it right. Netflix, one of the world’s biggest online streaming platform along with its mind-boggling content also has one of the best company core values. The 10 core values that Netflix follows are mentioned below:

  • Judgement

  • Communication

  • Impact

  • Curiosity

  • Innovation

  • Inclusion

  • Courage

  • Passion

  • Integrity

  • Selflessness

With its own production house, Netflix has defined its value of being innovative. They produce and believe in creating content that not only resonates with people around the globe but also gives a seamless experience.

3. Amazon

The e-commerce giant owned by Jeff Bezos has provided an online platform that has allowed vendors to sell their products throughout each and every corner of the world.

What’s the secret sauce of Amazon that has made them so huge? The reasons are many but one of the strong factors is that they have always aligned their mission with respect to their core values.

Listed are the core values of amazon that helped them run this technological company successfully.

  • Customer Obsession

  • Invent and Simplify

  • Ownership

  • Insist on the Highest Standards

  • Frugality

  • Earn Trust

  • Deliver Results

Amazon is committed to providing the best customer experience that they instantly try to resolve any customer queries and provide the best products they can. It is their ability and desire to become the best in what they do which reflects their core values.

4. Spotify

Spotify surely wins the music round and we can’t agree more. The platform that provides endless music with its seamless experience. It gives you the freedom to choose a wide range of songs by artists across the globe.

Their global success is only possible due to their commitment to stick with their core values.

The values that define them are:

  • Innovative

  • Collaborative

  • Sincere

  • Passionate

  • Playful

For instance, consider their value about collaboration. Well, isn’t that true? They have collaborated with a diverse set of musical artists all around the globe with different cultures. Provided them with a platform that helps them to grow and put forward more unique music so that the world knows about the diversity that is present. This just shows how sincere Spotify is when it comes down to follow the core values.

5. Google

Google, the search engine giant was founded in the year 1998 and has been a huge success. With the advent of technology, they have always come up with products that are innovative and loved by the masses.

What’s the secret? Well, they not only provide great benefits to their employees that increase employee engagement but they also resort to their company values which are their foundation stone.

The values that have made them so successful worldwide are listed below:

  • Focus on the user and all else will follow.

  • It’s best to do one thing really, really well.

  • Fast is better than slow.

  • Democracy on the web works.

  • You don’t need to be at your desk to need an answer.

  • You can make money without doing evil.

  • There’s always more information out there.

  • The need for information crosses all borders.

  • You can be serious without a suit.

  • Great just isn’t good enough.

Let’s consider the core value which says, ”You can be serious without a suit”. Which is true in fact. To run such a complex structure, serious work goes on within the organization but the cool fact about Google is that they do not want their employees to become white-collar workers. They want their culture to be more fashionable rather than those orthodox corporate workplaces.

Such open cultures boost employee morale and keep the employees happy as well.

Summing it up

Your values are what make you. They define your core mindset and your will to achieve success. Without any values in life, you cannot become the person you desire to be and keep on continuously improving. In that very same way, company values are the pillars of a foundation and the guiding principles. Without good core values, your organization will not be able to achieve the goals and in the long run, it will affect the company in a negative way.

So, try to keep positive, good and clean values before you adhere to them and see how your organization flourishes with all the success.

Mrinmoy Rabha is a content writer and digital marketer at Vantage Circle. He is an avid follower of football and passionate about singing. For any related queries, contact