Understanding Employee Spotlight With Examples And Use Of Digital Platforms
Working in human resources, people realize employees are the most valuable assets to a company. And to make them feel appreciated, the employee spotlight is a fantastic tool that fosters a positive workplace culture, increases employee retention, and nurtures value for work.
This blog is an overview of all you should know about employee spotlights. Along with some of the best examples on the internet, you will comprehend its concept, formats, advantages, and procedures for generating the best employee spotlight plan!
Employee spotlights are a fantastic way to showcase your employees' tales through the content you post on your company's social media pages, career pages, and internal communication channels. These posts might talk about your employee tenure with your business, accomplishments, professional anniversaries, triumphs, difficulties, and even personal interests and hobbies.
How Is Employee Spotlight Different From Employee Testimonials?
Employee Testimonials and Employee Spotlight resemble each other very closely. However, the employee spotlight is also used for internal corporate branding, whereas employee testimonials provide social proof for prospects.
Is There A Particular Format For An Employee Spotlight?
Absolutely no. You can publish the posts in multiple formats at your convenience.
1. Short text/ video/ written spotlight interview
For this content, an employee’s picture is accompanied by a short text, a short video, or a written interview.
If you plan for a video, give your interviewee plenty of time to prepare and rehearse their answers before you record. It would help them find unique perspectives and sound more professional.
Some people might not enjoy reading or watching video content. Instead, they might prefer to listen to something while commuting. Sharing your employee experiences over a podcast could be a great alternative for that purpose. Later, you can post the conversation's transcript in blog format.
3. Blog posts
Additionally, you can write a brief blog post and establish a list of relevant questions for your employee. You might even ask a manager or another coworker to write a brief piece about the individual being recognized.
4. Digital spotlight platforms
Digital platforms like Vantage Circle replace the archaic concept of a once-a-year employee appreciation ritual. With Vantage Rewards, well-deserving VCian receive immediate appreciation for work well done by their managers and teammates.
Book a personalized demo with us for your unique employee spotlight needs!
Spotlights don't have to be digital only. There are additional methods to highlight your staff and offer them a voice. For instance, hosting events like an internal "Lunch & Learn" or funding an outside conference where your employees can answer queries and shed more light on the discussions.
How Is Employee Spotlight Beneficial To Your Business?
1. Boosts your employer branding strategy and sales in the long run.
Employee spotlights are the least expensive marketing tools that help your brand get the word out about how wonderful it is to work for you. As a result, it might assist your organization in hiring some of the top people who take your company’s sales to the next level.
2. Fosters employee engagement and breaks communication barriers.
Employee spotlights can be especially helpful for large-scale businesses with different communication hurdles. Essentially, these spotlights can break down barriers across departments, allowing employees to interact with colleagues from other departments. Ultimately, it can assist develop strong bonds, engagement, and relationships among your employees.
3. Helps in building connections through overall branding.
When you highlight employees on social media, its potential benefits are greatly amplified. It allows you to connect with people who have never heard of your company. Family members and friends enjoy being able to share a post that contains information on someone they know and like. It might even bring in new clients!
Steps To Create The Best Employee Spotlight Plan
Step 1. Decide whom you want to showcase in your employee spotlight.
Your employee spotlight post should ideally feature employees from all departments and levels (from interns to senior leadership). Give everyone equal opportunities to be noticed, unless you have a worker who does not want to be highlighted.
Step 2. Decide upon the channel of publishing and promoting your employee spotlight.
As discussed earlier, there is no particular format for an employee spotlight. You can put them up anyplace you think appropriate.
However, it will depend on how you intend to use the information and the target audience. Don't forget to spread the word inside your organization using the intranet or other internal communication tools like the newsletter.
With so many of us working remotely, newsletters are an excellent method to keep everyone informed about what's happening at work without scheduling a lengthy staff meeting.
Don't miss this: 5 Internal Company Newsletter Template Ideas and Examples
You can also get advice from your marketing team for ideas for an employee spotlight.
Step 3. Prepare the basic content requirements and the employee spotlight questions.
Employee spotlights should always include these basic details:
- Employee picture
- Employee name
- Employee job title
- Employee direct quote
Furthermore, creating an employee spotlight template or a standardized employee spotlight questionnaire is a good idea, ensuring that you ask all the relevant questions during the conversations.
You can include the following employee spotlight questions in the questionnaire to motivate your employees to engage. Ranging from serious to lighthearted topics, you can ask different questions and allow employees to share their impressions and experiences with the company.
The following questions give employees plenty of chances to reveal information about themselves that others may not be aware of:
- What is your favorite part of working with us?
- What do you like most about the work we do here?
- What are you most proud of in your career so far?
- How would you describe your company culture?
- What's one thing people don't know about you that they would be surprised to find out?
- What is the most interesting project you've worked on here?
- What piece of advice would you give to your younger self?
- How long have you been with the company?
- How has your role evolved since you’ve been here?
- What do you think makes our team culture unique?
- If you could have any superpower, what would it be?
- How did you get started in the industry?
- What are your goals for the next few months/years?
- What is one thing you wish people knew about your job?
- If you had three wishes, what would they be?
- What do you enjoy most about working here?
- What’s one thing that surprised you about your current role?
- What’s the last song you listened to?
- What, if anything, are you currently binge-watching? Or reading?
- What’s one thing on your bucket list?
- Which work benefit or perk is your favorite and why?
- What is the most difficult challenge you’ve experienced working for us?
- Given the opportunity, what would you like to ask our CEO/CTO?
- What best advice can you give someone who wants to work for us?
- What skill do you think everyone should learn?
Allow your employee's responses to come organically. And if something is mentioned that you believe needs a follow-up, address it.
Step 4. Take timely feedback.
Once you've finished the initial rounds of employee spotlights,invest ample amount of time in taking necessary feedback from your team and audience. Find out what people thought was good, bad, and missing from the conversation. They may even make suggestions as to who should be featured next. As a result, you can improve and optimize your following batch of employee spotlights.
Let’s look at how award-winning organizations use social media posts to promote their corporate cultures and employee experiences.
Examples Of Employee Spotlights By Companies Using Different Social Media Platforms
1. Employee spotlight using Youtube by Lusha
2. Employee spotlight tweet by Twitch
3. Employee spotlight LinkedIn post by Calendly
4. Employee spotlight in Newsletter by PanurgyOEM
5. Kin Community used their Instagram Account
Source: Kin Community
6. Employee Spotlight by Clausematch on Twitter