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100 Thought-Provoking Company Culture Quotes

12 min read
Last Updated on 18 July, 2021
100 Thought-Provoking Company Culture Quotes

For any organization to thrive, it requires vision and strong company culture. Here are 100 thought-provoking company culture quotes to inspire you, help you form a collaborative team, and build a healthy company culture.

If you observe all the big companies like Apple or Amazon, the common thread you would encounter is its strong company culture. It says a lot about how having strong company values is integral to attracting the right people.

Do you know, company culture is extremely vital to 46% of job seekers while deciding to join a company. Most job seekers evaluate probable companies based on their company culture. It is therefore essential to build a foundation where employees experience a collaborative workplace and help build a strong culture.

The following company culture quotes from great brains, business leaders, and entrepreneurs illustrate why investing in building a strong culture is the single best thing a company can do.

So, let's dive into our ultimate collection of company culture quotes to help you rethink the way you perceive workplace culture.


  1. Corporate culture matters. How management chooses to treat its people impacts everything for better or for worse.
    ~ Simon Sinek
  1. Company culture is the backbone of any successful organization.
    ~ Gary Vaynerchuk
  1. You can have all the right strategies in the world; if you don't have the right culture, you're dead.
    ~ Patrick Whitesell
  1. There's no magic formula for great company culture. The key is just to treat your staff how you would like to be treated.
    ~ Richard Branson
  1. Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.
    ~ Peter F. Drucker


  1. Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.
    ~ Richard Branson
  1. One of my fears is being this big, slow, constipated, bureaucratic company that's happy with its success.
    ~ Mark Parker
  1. A company's culture is the foundation for future innovation. An entrepreneur's job is to build the foundation.
    ~ Brian Chesky
  1. The culture of a company is the sum of the behaviors of all its people.
    ~ Michael Kouly
  1. You need the right people with you, not the best people.
    ~ Jack Ma


  1. If you get the culture right, most of the other stuff will just take care of itself.
    ~ Tony Hsieh
  1. Treat employees like they make a difference, and they will.
    ~ Jim Goodnight
  1. The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
    ~ Peter F. Drucker
  1. This is not about fuzzy, holding hands around a campfire, kumbaya stuff. That’s not what values and culture and mission is about. This is about building an organization for success. This is about winning. This is about doing the tactical things to make sure your organization and your people are aligned around the same thing.
    ~ Justin Moore
  1. No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.
    ~ Jack Welch
  1. Part of company culture is path-dependent- it's the lessons you learn along the way.
    ~ Jeff Bezos


  1. The best companies hire for attitude and personality. The attitude can be great, but the applicant's personality must fit the culture.
    ~ Shep Hyken
  1. I think as a company, if you can get those two things right - having a clear direction on what you are trying to do and bringing in great people who can execute on the stuff - then you can do pretty well.
    ~ Mark Zuckerberg
  1. You can build a much more wonderful company on love than you can on fear.
    ~ Kip Tindell
  1. Positive culture comes from being mindful and respecting your co-workers, and being empathetic.
    ~ Biz Stone
  1. Culture is what motivates and retains talented employees.
    ~ Betty Thompson


  1. A culture of innovation can be a company's primary source of competitive advantage and can pay off steadily over the years.
    ~ Stephen Shapiro
  1. Determine what behaviors and beliefs you value as a company, and have everyone live true to them. These behaviors and beliefs should be so essential to your core that you don’t even think of it as a culture.
    ~ Brittany Forsyth
  1. Great things in business are never done by one person. They're done by a team of people.
    ~ Steve Jobs
  1. If a Brand doesn't live on the inside, it can't thrive on the outside.
    ~ Libby Sartain
  1. To win in the marketplace, you must first win in the workplace.
    ~ Doug Conant


  1. Company culture is the continuous pursuit of building the best, most talented, and the happiest team we possibly can.
    ~ Andrew Wilkinson
  1. Culture isn't just one aspect of the game; it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
    ~ Lou Gerstner
  1. Organizational culture is the sum of values and rituals which serve as 'glue' to integrate the members of the organization.
    ~ Richard Perrin
  1. If your culture doesn't like geeks, you are in real trouble.
    ~ Bill Gates
  1. Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur. Develop a strong corporate culture first and foremost.
    ~ David Cummings
  1. Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
    ~ Louis V. Gerstner, Jr.
  1. I look for two things when I hire a new employee: ambition and humility. Without a proven track record of initiative and ambition, it’s likely the person becomes a drain rather than a contributor to the company — even the really smart, talented ones.
    ~ Justin McLeod
  1. A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to have it.
    ~ Stan Slap
  1. Talent is the multiplier. The more energy and attention you invest in it, the greater the yield.
    ~ Marcus Buckingham
  1. Good leadership requires you to surround yourself with people of diverse perspectives who can disagree with you without fear of retaliation.
    ~ Doris Kearns Goodwin
  1. In determining the right people, the good-to-great companies placed greater weight on character attributes than on specific educational background, practical skills, specialized knowledge, or work experience.
    ~ Jim Collins
  1. If culture is like personality or character, then it matters in the sense to what extent is the culture adaptive to both the external and internal realities. If it’s not adaptive, it matters a lot. If it’s adaptive, it doesn’t matter much, people don’t notice it, they just go along their merry way. So culture really only matters when there is a problem. In the same sense that personality only matters when things aren’t working right for you. Otherwise it’s just there. It’s part of you.
    ~ Edgar Schein
  1. The most vocal challengers to most cultures are the first to be shown the door. It’s in human nature to want to eliminate the most disruptive people. And it’s also human nature to want to bring in more people that fit in well. Repeat these two behaviors over time and culture becomes homogeny, even if everyone still believes the culture values diversity.
    ~ Scott Berkun
  1. There is a high cost associated with building a culture: team retreats, gym memberships, personal and professional development classes. All this is to facilitate the personal evolution of each person who contributes to the company. And, what are our results? In three years, not one employee has voluntarily left, which is a phenomenon that we believe can be replicated at any organisation. We have the receipts to show how much it cost, and we also have uncovered the more obscure internal metrics that impact employee satisfaction and prevent voluntary turnover.
    ~ David Hassell
  1. We can change culture if we change behavior.
    ~ Dr. Aubrey Daniels
  1. Once you have an innovation culture, even those who are not scientists or engineers — poets, actors, journalists — they, as communities, embrace the meaning of what it is to be scientifically literate. They embrace the concept of an innovation culture. They vote in ways that promote it. They don't fight science and they don't fight technology.
    ~ Neil Degrasse Tyson
  1. Culture makes people understand each other better. And if they understand each other better in their soul, it is easier to overcome the economic and political barriers. But first they have to understand that their neighbour is, in the end, just like them, with the same problems, the same questions.
    ~ Paulo Coelho
  1. Growing a culture requires a good storyteller. Changing a culture requires a persuasive editor.
    ~ Ryan Lilly
  1. Presenting leadership as a list of carefully defined qualities (like strategic, analytical, and performance-oriented) no longer holds. Instead, true leadership stems from individuality that is honestly and sometimes imperfectly expressed. Leaders should strive for authenticity over perfection.
    ~ Sheryl Sandberg
  1. The real competitive advantage in any business is one word only, which is “people”.
    ~ Kamil Toume
  1. You want to set goals that you can hit, so when you start hitting them, you can celebrate those wins. People start trusting in your way of projecting the business.
    ~ Wiley Cerilli
  1. Employees who believe that management is concerned about them as a whole person — not just an employee — are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.
    ~ Anne M. Mulcahy
  1. The way I think about culture is that modern humans have radically changed the way that they work and the way that they live. Companies need to change the way they manage and lead to match the way that modern humans actually work and live. We're trying to re-craft culture in a way that really matches that. I think that 99% of companies are kind of stuck in the '90s when it comes to their culture.
    ~ Brian Halligan
  1. If you are lucky enough to be someone’s employer, then you have a moral obligation to make sure people do look forward to coming to work in the morning.
    ~ John Mackey
  1. Connect the dots between individual roles and the goals of the organization. When people see that connection, they get a lot of energy out of work. They feel the importance, dignity and meaning in their job.
    ~ Ken Blanchard and Scott Blanchard
  1. Always treat your employees exactly as you want them to treat your best customers.
    ~ Stephen R. Covey
  1. Employee engagement is the art and science of engaging people in authentic and recognized connections to strategy, roles, performance, organization, community, relationships, customers, development, energy and happiness to leverage, sustain and transform work into results.
    ~ David Zinger
  1. A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Lack of candour, if unchecked, ultimately leads to dysfunctional environments.
    ~ Ed Catmull
  1. Culture guides discretionary behavior and it picks up where the employee handbook leaves off. Culture tells us how to respond to an unprecedented service request. It tells us whether to risk telling our bosses about our new ideas, and whether to surface or hide problems. Employees make hundreds of decisions on their own everyday, and culture is our guide. Culture tells us what to do when the CEO isn’t in the room, which is of course most of the time.
    ~ Frances Frei and Anne Morriss
  1. When you’re in a small boat, you can see who’s paddling hard and who’s looking around.
    ~ Ev Williams
  1. Authentic engagement is not available upon demand. It’s less like today’s Keurig and more like the old-style percolator: instead of coffee at the push of a button, coffee grounds and water were put together, with heat applied and time allowed for one to permeate the other.
    ~ Julie Winkle Giulioni
  1. Shaping your culture is more than half done when you hire your team.
    ~ Jessica Herrin
  1. Culture does not change because we desire to change it. Culture changes when the organization is transformed; the culture reflects the realities of people working together every day.
    ~ Frances Hesselbein
  1. Engendering a culture of trust also does wonders. This is because, even if you have a heated argument, as long as you keep in the back of your mind that the people you’re arguing with do have the best in mind for the company and wider team, you’ll always be able to make it to the end and remain friendly.
    ~ Patrick Campbell
  1. The biggest challenge was to restore a dying organization, which was losing money, to growth and profitability. The first steps were not: Cutting costs, developing new products and/or services, inventing clever new marketing concepts, or clever advertising! Instead, the first steps were: Rebuilding a culture where all employees were a family, striving for a “shared” success! The basis for this success turned out to be winning major races again.
    ~ Peter Schutz
  1. Anything that is measured and watched, improves.
    ~ Bob Parsons
  1. No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.
    ~ Reid Hoffman
  1. So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.
    ~ Caterina Fake
  1. A team aligned behind a vision will move mountains. Sell them on your roadmap and don’t compromise — care about the details, the fit and finish.
    ~ Kevin Rose
  1. Maintaining an effective culture is so important that it, in fact, trumps even strategy.
    ~ Howard Stevenson
  1. Far and away the best prize that life has to offer is the chance to work hard at work worth doing.
    ~ Teddy Roosevelt
  1. Culture is the magic start-up ingredient.
    ~ Colin Angle
  1. I used to believe that culture was ‘soft,’ and had little bearing on our bottom line. What I believe today is that our culture has everything to do with our bottom line, now and into the future.
    ~ Vern Dosch
  1. Culture eats strategy for breakfast.
    ~ Peter Drucker
  1. Culture is like the wind. It is invisible; yet its effect can be seen and felt.
    ­­~ Bryan Walker
  1. Corporate culture is really hard to define; it’s the side effects of working for your organization.
    ~ Jacob Morgan
  1. With a single, unifying drive behind both your culture and your brand, you reap the benefits of a focused and aligned workforce.
    ~ Denise Lee Yohn
  1. There’s really no such thing as internal culture any more. Your culture is always public, and it’s your most powerful, public-facing asset or liability.
    ~ David Mattin
  1. Of the six critical elements of work fit, culture fit is the hardest to grasp. It is largely invisible, unwritten and unspoken, but paradoxically, it causes employees the greatest pain, dissatisfaction, frustration and failure to thrive.
    ~ Carrick and Dunaway
  1. Culture is not an initiative. Culture is the enabler of all initiatives.
    ~ Larry Senn
  1. Culture is about performance and making people feel good about how they contribute to the whole.
    ~ Tracy Streckenbach
  1. Culture is to recruiting as product is to marketing.
    ~ HubSpot’s Culture Code
  1. Being a great place to work is the difference between being a good company and a great company.
    ~ Brian Kristofek
  1. It's important to create a culture of innovation — one that both values and rewards risk.
    ~ Barbara Landes
  1. A big part of our people-first culture is treating people with respect and transparency.
    ~ Arne Sorenson
  1. Be passionate about the culture and the business, and remain positive because it inspires others.
    ~ Barry Liber
  1. Our secret weapon for building the best culture is open and honest feedback.
    ~ Gina Lau
  1. The greatest asset of a company is its people.
    ~ Jorge Paulo Lemann
  1. Most companies overlook the most basic of all training functions: the onboarding of new employees into their corporate culture.
    ~ Jay Samit
  1. Company culture is what employees live and breathe every day in the workplace.
    ~ Mike Zani
  1. Culture is the name for what people are interested in, their thoughts, their models,
    the books they read, and the speeches they hear
    ~ Walter Lippmann.
  1. The beauty of the world lies in the diversity of its people.
    ~ Anonymous
  1. Culture is the arts elevated to a set of beliefs.
    ~ Thomas Wolfe.
  1. Strength lies in differences, not in similarities.
    ~ Stephen R. Covey.
  1. The crucial differences which distinguish human societies and human beings are not biological. They are cultural.
    ~ Ruth Benedict.
  1. Cultural differences should not separate us from each other, but rather cultural diversity brings a collective strength that can benefit all of humanity.
    ~ Robert Alan.
  1. Culture is a way of coping with the world by defining it in detail.
    ~ Malcolm Bradbury
  1. Every man’s ability may be strengthened or increased by culture.
    ~ John Abbot.
  1. If we are to preserve culture we must continue to create it.
    ~ Johan Huizinga.
  1. Without culture, and the relative freedom it implies, society, even when perfect, is but a jungle. This is why any authentic creation is a gift to the future.
    ~ Albert Camus.
  1. Financial Resources may be the lifeblood of a company, but human resources are the brains.
    ~ Rob Silzer
  1. The sustainable success of digital transformation comes from a carefully planned organizational change management process that meets two key objectives, one being the company culture, and the other one is empowering its employees.
    ~ Enamul Haque
  1. A rigid structure does not give room for adaptability
    and change. A rigid structure turns people into slaves of rules, procedures, policies, and practices.
    ~ Dele Ola
  1. A tree cannot become big & huge without its leaves & roots.
    ~ Rajib Lochan Dhibar


Exceptional leaders know the importance of workplace culture for their teams. The most successful firms and organizations understand that their people hold the secret to their success.

Employees must believe that they are contributing to a goal greater than just the business. That's how you'll not only be able to establish a company culture that values employees just as much as revenues but additionally motivate employees to be high performers too.

We hope that these quotes inspired all of the leaders and their teams to prioritize the culture over anything else!

This article is written by Braja Deepon Roy. He works as a Content Creator and Digital Marketer at Vantage Circle. He actively participates in the growth of corporate culture and keeps himself updated in this space. For any related queries, contact

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